About the Founder – Ritik Kushwaha

Ritik Kushwaha’s journey started at the age of 13, when he first explored YouTube. His first channel grew to 1,000 subscribers before it was deleted. On his second attempt, he built a community of 16,000 subscribers, but strikes and school exams forced him to stop.

In class 11, after choosing commerce, Ritik developed an interest in business. He experimented with 2–3 ventures. They didn’t succeed, but each one gave him valuable experience. His fifth business — selling football jerseys — turned into a breakthrough, generating sales of over ₹4 lakh in just six months. Unfortunately, that journey ended when the page was deleted due to lack of legal knowledge.

Instead of giving up, Ritik decided to learn from his mistakes. After his class 12 exams, he restarted. Even when accounts were deleted again, he never stopped. With consistency and resilience.

Today, at just 17 years old, Ritik is preparing to launch his new brand. His story is simple: he failed many times, but never gave up.